Biz Glue – Making a Startup Stick

Viral Marketing

The following links may seem out of place. Maybe you thought that you’d see articles about the latest techniques to create “buzz,” or some Facebook trick you can use to get people to tell their friends about your business.

While there are some useful activities that you can do to make a viral campaign more effective, I like to talk about and focus on the key of viral marketing — as Seth Godin says, “Make something remark-able. That is, something that people will make a remark about.”

TV Ads Don’t Work Anymore, and Seth Godin explains what does

Why the Best Service is No Service, with Guy Kowasaki and Bill Price

Top Ten Ways to Hinder Market Adoption, by Guy Kowasaki

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